SEFT Digital Fashion Learning Platform
BRAND IDENTITY / PRINT / WEBSITE DESIGN
THE CLIENT
SEFT is a digital platform aimed at bringing high-quality fashion education to people all over the world. Founded by Siddhi Mapxencar, who’s a veteran designer, founder of the Fashion Label MAPXENCARS (www.mapxencars.com) and has been a Guest Faculty at NIFT Mumbai since 2009.
THE BRIEF
Develop a visual identity that reflects the upcoming digital era of fashion education. The goal was to make it look modern with international appeal. I also designed its brand collaterals and its digital home, focusing on the UI and UX experience. The website aimed to have a platform where classes could be conducted online. Additionally, it aims to provide a space where students and tutors can communicate and view each other's work and achievements. The SEFT platform should be user-friendly and appealing enough to entice visitors to spend more time on it.
Seft Logo | Design By Shivani
THE APPROACH
The SEFT logo has been designed ascending, to show how SEFT will help you grow and succeed in your fashion education and career. The letters in the word SEFT are customised and are all connected to one another to show the connection between knowledge and the connection between student and mentor. Most of the target audience is female and young, so the brand colours reflect that. Orange conveys excitement, enthusiasm, and warmth, while pink conveys femininity, energy, and youth.
Brand Stationery Design By Shivani
Brand Stationery Design By Shivani
WEBSITE DESIGN PROCESS
Research / User Persona / User Flow / Wireframe / Design / Interactive Prototype
CHALLENGES BEFORE THE PLATFORM
Classes were conducted via Zoom, while all communication was done via Whatsapp. However, there was failed communication between the tutor and student resulting in no student work or achievement records. Additionally, students could not revisit old class videos which led to the inability to gain more students.
SEFT Website UI and UX: Design By Shivani
SEFT Website UI and UX: Design By Shivani
THE SOLUTION
After the design of the platform, students have become more active, and it's giving the brand more credibility due to a more professional appearance. Additionally, everything is now organized for both the students and tutors, with internal communication happening via the platform. Students are also able to track their progress using charts to boost their confidence, while all the necessary class records and other details about the course are available on the platform in a clear and concise manner.
SEFT Website UI and UX: Home Page
SEFT Website UI and UX: Courses
SEFT Website UI and UX: How Does Seft Work?
SEFT Website UI and UX: Testimonials
SEFT Website UI and UX: About Us Page
SEFT Website UI and UX: Blog Post
SEFT Website UI and UX: Course Details Page
Credits
Brand Identity, Website UI & UX: Design By Shivani
Website Development: iTransparity
“Working with Shivani has been a phenomenal experience. She is the one who designed my logo for the digital learning platform (SEFT). I have had only one single meeting through which she could imbibe my design needs. She was very prompt and quick with her work, so I decided that she will be the one to design our website. Ever since we designed our website, I must say it has elevated our brand. I'm always so happy with her services. Shivani is a thorough professional, she understands design beautifully, and her design aesthetics is phenomenal. I highly recommend her. Good luck to you Shivani!”
Siddhi Mapxencar