Madhyama
BRAND IDENTITY / PRINT / ART DIRECTION
THE CLIENT
Madhyama is a Jaipur-based jewelry brand run by women, dedicated to empowering modern women through its elegant and refined pieces created using precious techniques. Their goal is to design unique and timeless bracelets and rings that add a touch of sparkle to women's lives, especially those who seek value and want to make a lasting impression wherever they go.
THE BRIEF
Create a brand identity and message that can convey the values, personality, and uniqueness of the brand, as well as create a sense of trust and recognition among consumers.
Madhyama Logo: Design By Shivani
THE APPROACH
For the brand's logo, I opted for a wordmark style and integrated a diamond symbol onto one of the letters. The outcome is a sleek and understated design that perfectly embodies the brand's essence of elegance and simplicity.
Stationery Design | Letter Head | Envelope |
Business Cards
Thank You Card Notes
Packaging design elements are shown in the video below.
Monogram Design For Madhyama
Credits
Brand Identity, Stationery, Art Direction: Design By Shivani
Photography: Madhyama
“I am delighted with Shivani’s work. She is very professional, organized and efficient. She understood our requirements precisely and designed our logo accordingly. Throughout the design process, she asked us the right questions to understand who we are as a brand. She was able to capture everything I wanted for my new company. We will recommend her work to others. Wishing her all the best. Thank you so much.”
Deeksha Badhalia | Founder Of Madhyama