Presoi
BRAND NAMING / BRAND IDENTITY / PRODUCT PACKAGING / PRINT /
ART DIRECTION
THE CLIENT
PRESOI was born from a shared experience that resonates with all food lovers: the joy of eating without the hassle of cooking. PRESOI, is a brand dedicated to providing freshly made gravies and ready-to-eat Indian food that can be prepared in minutes with minimal effort.
Using innovative freeze-drying technology, PRESOI preserves the rich flavours and aromas of homemade recipes, offering a convenient solution for those who crave delicious, home-cooked meals without stress. The brand’s mission is simple: to allow people to savour their food anywhere, anytime, without the complexities of traditional cooking. Whether you’re a busy parent, student, working professional, traveller, elderly, or simply someone who values convenience, PRESOI offers the perfect meal solution.
The meaning behind the brand name:
PRE (Pre-made) + Soi (Rasoi Gujarati Word For Cooking) = PRESOI
THE BRIEF
To develop a brand identity rooted in strategy and a packaging line of 14 delicious ready-to-eat meals. This project included market research, brand naming, product packaging and photoshoot concept.
THE SOLUTION:
We developed a brand identity and packaging design that seamlessly captured PRESOI's core values of convenience, authenticity, and a passion for great food. The design features modern visuals that convey the product's ease of use and high quality, resonating with busy individuals who prioritize flavour and simplicity. Each item is colour-coordinated to match the food, enhancing its visual appeal. Additionally, the food photography on the packaging accurately represents the final product, without any AI tools or artificial enhancements, ensuring transparency and trust.
Watch the video to see how the entire project came together.
THE CHALLENGES
For this project, the challenge was to create a brand identity and packaging design that reflected PRESOI’s core values, convenience, authenticity, and a passion for great food. The design needed to communicate the ease and quality of the product while appealing to busy individuals who value both flavour and simplicity.
Credits
Brand Identity, Packaging Design, Print Materials: Design By Shivani
Food Photography: Mansi Patel
“I’ve known Shivani for many years and have always admired her keen eye for design and deep understanding of branding. She truly takes the time to grasp the founder’s vision and translates it seamlessly into reality. When I founded Presoi, I knew she was the right choice for my branding and packaging design. The results exceeded my expectations, and everyone who encounters the brand says the same. I’m thrilled with how everything turned out. I highly recommend her to anyone starting a new brand. She made the process effortless for me.”