Green Element
REBRANDING / BRAND IDENTITY / PRODUCT PACKAGING / PRINT / ART DIRECTION
THE CLIENT
Green Element is a unique initiative that strives to revive traditional, time-honoured recipes that have been forgotten in a world inundated with chemicals and artificial additives. By blending the five elements of nature, the company offers an exceptional selection of skincare and hair care products. These products are expertly crafted from fragrant flowers, nutritious nuts, earthy spices, and fresh essential oils.
Pumpkin & Bhirangraj Hair Oil | Label Design & Concept: Design By Shivani
Hemp Seed Oil & Basil Night Repair Face Cream | Label Design & Concept: Design By Shivani
Fresh Ground Coffee & Orange Face Wash | Label Design & Concept: Design By Shivani
THE BRIEF
This project was a complete rebrand. The company has changed its name, as well as revamped the packaging design for its 30 Natural Personal Care products.
Face Wash Kasturi Haldi & Indian Rose | Label & Concept: Design by Shivani
Facial Ubtan | Label & Concept: Design by Shivani
THE CHALLENGES
Prior to the rebranding, SOAP ELEIMENTS was the name of the company. It was difficult to pronounce and remember the name of the company. A trademark issue caused the client to add an extra letter to the word elements, which made it very difficult for new and regular clients to find them online.
In the past, the visual identity and packaging felt outdated and artisanal. It was not consistent throughout the entire range. Each product would have a different typeface and packaging material. As a result of these problems, the products collectively did not provide brand trust, which also led to low sales and conversions.
THE SOLUTION
We finalised the brand name to Green Element. In addition to being easy to write and remember, it was a suitable choice. We also noticed that it was supportive of what the brand stands for. The new brand identity system is suitable for use on both print and digital platforms. In order to bring consistency and an elevated feel throughout the entire range, the product labels have been designed in a minimal and modern style with a different colour range as per products ingredients.
Product Leaflet Design By Shivani
Product Leaflet Design By Shivani
Credits
Brand Identity, Packaging Design, Art Direction: Design By Shivani
Photography: Dishank Shah
“I’m glad we found each other. Shivani has given a different direction to our brand, and my thought process has changed a lot towards my own brand. I’m handling my work differently, and the whole experience from start to end was very easy and pleasant. She has been a thorough professional from day one. I like the way she works. She is very committed to her commitments and designs according to her instincts. She was always open to listening to our suggestions and new inputs. She respects the client’s view, as she knows that we also have a vision for our brand. The response we got after our rebranding has been amazing. Our regular and new clients have said that the rebranding looks professional and has an international look. I myself feel that it looks very synchronised and elegant. After this process, I now feel very clear about our brand, as in who we are and what we aim for in the long run.”
Pretti Mittal