Hesthetic
BRAND IDENTITY / PRODUCT PACKAGING / PRINT / WEBSITE / ART DIRECTION
This project has won the award of India’s Best Design Project 2021 By India’s Best Design Awards.
THE CLIENT
HESTHETIC prioritizes health and vitality by providing a diverse selection of edible and cosmetic oils that promote wellness. Their 100% First Cold-Pressed Oils, crafted from premium certified seeds and nuts sourced from local farms in India, cater to a wide range of culinary, cosmetic, and wellness needs. Incorporating these all-natural oils into your daily routine can help you maintain a healthy lifestyle.
The meaning behind the brand name:
HEALTH + AESTHETIC = HESTHETIC
Hesthetic Cooking Oil Range Labels
Hesthetic Salad Oil Range
Hesthetic Wellness Oil Range
THE BRIEF
To develop a brand identity rooted in strategy and a packaging line of 14 exotic high-quality
Cold-Pressed Oils for Cooking, Salad-Dressing and Wellness. This project included market research, strategy, photoshoot concept and website design.
Hesthetic Cooking Range Photoshoot Direction by Design by Shivani Photographer: Bhumi K
Hesthetic Cooking Range Photoshoot Direction by Design by Shivani Photographer: Bhumi K
THE CHALLENGES
Traditionally most households in India only use refined oil or olive oil for their cooking and salad dressing. Most people have never used cold-pressed oils and therefore don't know about the variety available or the benefits of using them. So the aim is to educate the consumer by designing an eye-catching label, where the seed name is clear and direct to communicate flavour at a glance through a choice of colour and illustration.
THE WEBSITE
We decided to use the Shopify platform as it offers a user-friendly platform with a wide range of customization options, including themes and templates, to create a unique and secure online store that accommodates business growth. With built-in marketing tools, different payment options, and reliable 24/7 customer support, Shopify is a scalable and reliable solution for businesses of all sizes.
Credits
Brand Identity, Packaging Design, Print Materials, Website, Art Direction: Design By Shivani
Illustrations: Amee Godiwalaa | Photography: Bhumi K
“Shivani’s work speaks for itself – but aside from the visually obvious, Shivani is so incredible in how she carries herself and presents her ideas. Her confidence and reassurance throughout the design process kept us at ease and allowed us to focus on our work. She truly went above and beyond for our branding and words can’t even describe how grateful we are to have worked with her.”
Team Hesthetic