Italiya Jewels
REBRANDING / BRAND IDENTITY / PRODUCT PACKAGING / PRINT
THE CLIENT
Italiya Jewels is a renowned jewellery brand based in Mumbai, that understands the profound significance of jewellery as a symbol of personal expression and cherished memories. By crafting exceptional, one-of-a-kind pieces, the company has captured the hearts of discerning individuals seeking both value and distinction.
THE BRIEF
They needed a full brand identity suite that exuded global and professional allure to reflect the evolving direction of Italiya Jewels.
Italiya Jewels Logo | Design By Shivani
Why did they go through a rebrand?
• They previously just had a logo and now have a full brand identity suite.
(Brand values, mission, vision, tagline, colour palette, typography and more.)
• They were looking to expand and have an online presence.
• Their aim was to create a stronger, more relevant brand that resonates with its target audience and supports the company's growth and objectives.
• Their previous visual identity was not legible at certain points.
THE APPROACH
The design I created exudes sophistication with its elegance and simplicity. The use of serif fonts in the logo enhances a feeling of luxury and timeless charm, perfectly complementing the high-end jewellery they provide. The logo's classic and uncluttered design ensures the brand name remains the focal point.
Billboard Mock-up
Stationery Design
Box Packaging Design Concept
Pattern Design
Credits
Brand Identity & Stationery Design: Design By Shivani
Photography: Stock Images
“I’m beyond impressed with Shivani’s work. Before I met Shivani, I worked with several other graphic designers to rebrand my brand Italiya Jewels. However, no one was able to capture my vision the way she did. She has the ability to listen carefully and filter out the noise in order to convey a clear and concise message for the brand. Shivani provided me with more than beautiful designs, she provided me with a deeper understanding of my brand that I will carry with me as I continue to grow. I would highly recommend working with her. You can be sure you are in the right hands.”
Mahendra Italiya