Beagle
REBRANDING / BRAND IDENTITY / PRINT
THE CLIENT
Beagle serves as a prominent platform for medical aesthetic and professional beauty equipment, offering high-quality, dependable laser machines and aesthetic tools to a wide range of professionals, including skin clinics, cosmetology clinics, aesthetic practitioners, plastic surgeons, and healthcare professionals. With its extensive services, Beagle aims to provide easy access to millions of doctors, hospitals, and healthcare providers worldwide.
Furthermore, Beagle facilitates a specialized finance platform, aiding doctors facing challenges in financing costly equipment and machines. Through Beagle's fintech platform, NBFCs, financial institutes, and bankers can identify and support new customers in the medical aesthetic industry, simplifying the purchasing process for clients.
THE BRIEF
As a B2B brand, Beagle's brand identity had to be simple and professional, while also taking into account that it would be displayed and printed on machinery and other marketing materials.
THE APPROACH
The brand's wordmark reflects a modern and contemporary aesthetic, mirroring the nature of its products. To infuse a unique touch, I personalized the letter A, drawing inspiration from both the laser machine and its wavelength.
Upon closer observation, the upward arrow within the letter A symbolizes progress and achievement. In an effort to distinguish ourselves from competitors, I opted for a magenta colour palette, evoking a sense of femininity, modernity, and luxury.
Rebranding Project Before & After
Meaning Behind The Design
